Case Study

Client
Good North Snowboards

Industry
Sportswear, products and accessories

Location
Various

Services Provided
• Brand Identity and
• Development
• Corporate Stationery
• Printed Marketing Materials
• Digital Marketing Materials
• Advertising
• Website Design
• Photography
• Creative Direction

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The Client
Good North Snowboards was a business project started by a group of young entrepreneurs who felt there was a gap in the market for bespoke snowboarding equipment, clothing and accessories.

The Problem
The team at Good North Snowboards required visuals which included branding, advertising and website mock-ups that they could use during their presentations to potential investors, suppliers and clients.

The Solution
We developed a logo which played on the name Good North Snowboards by incorporating a north pointing arrow. This element of the logo was then carried over into the various marketing materials including the snowboard graphics, clothing and accessories.

We also designed a variety of supporting marketing materials including story-boards for a TV commercial, press adverts, posters and in-store displays. A website was mocked up to show how the brand would be presented online to potential consumers.

The Outcome
The team at Good North Snowboards were successful in getting the funding they required to start up the business. They put this down to the graphics we supplied which helped give some visual integrity to the project and helped potential investors visualise the brand and how it would be seen by consumers.

Unfortunately the Good North team never developed the project through to the final stages of launching the business.